Marketing Theory

Finally, a baby step forward with this not so interesting subject (from my perspective)... I managed to read most of the materials, constructed my essay objectives, and now.... to fill in the 10 page contents. If any one has any good tips, good articles about the following topics... PLEASE HELP!!!!

''The main purpose of this essay is to help me to understand the nature and perspectives of the different theoretical discussions, how they influence the researcher’s choice when conducting a research. In this paper I will compare the various research processes, the respective outcome when applying these different theoretical approaches and why different choices influence the process.''